Statement of intent Centre number - 66645 Centre name – Matravers school Candidate number - Candidate name – Thomas Taylor 3) Magazines and website How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words) For the magazine front cover and content pages i will be using media language in order to create a new brand identity that will appeal to the main target demographic of teenagers and young adults aged 16-25. The colour palette for both the website and the magazine will be black and a bright pink that will connote themes of youthfulness and energy, while not making the magazines' main appeal lean towards one specific gender as while pink is stereotypically seen as a feminine colour, the large amounts of black will balance out the bright colour with a neutral one, and the lack of to